Lonely is New Zealand based design house that celebrates the individuality, freedom, and lifestyle of all women.

Lonely's design ethos is all about inclusivity. From their marketing to their sizing, they rejoice women of all shapes, colors, ages, and sizes. Fostering a sense of positive body image and freedom of expression, they dismiss traditional marketing of lingerie, using the women who wear it for inspiration.

Lonely is also committed to a process that puts people and planet first. They work closely with their suppliers and makers, and consider them part of their Lonely family. They love to help create great places for them to work and visit them regularly, ensuring ethical standards and guidelines are maintained.

Lonley continually looks for ways to better their products, to support and uphold their partners who produce them, and minimize their impact on the earth. They see this as a constant work in progress and always strive to improve.

In 2017, they gained accreditation from Child Labour Free, an external organization which works to detect risks of child labour and other labour infringements in various layers of the supply chain. As part of the accreditation process, full audits were completed at all of Lonely's manufacturers by third party inspection teams.

The CLF principles go beyond minimum legal requirements, ensuring fair and safe standards across areas including; child labour, working hours, wages and benefits, labour practices, health and safety, hygiene and waste management, and environmental impact. 

Shop the brand selection here!

Bra Measurement Size Chart

Band 30

(Inches 26 to 29)
Cup A B C D DD E F G
Inches 30 to 31 31 to 32 32 to 33 33 to 34 34 to 35 35 to 36 36 to 37 37 to 38

Band 32

(Inches 29 to 31)
Cup A B C D DD E F G
Inches 32 to 33 33 to 34 34 to 35 35 to 36 36 to 37 37 to 38 38 to 39 39 to 40

Band 34

(Inches 31 to 34)
Cup A B C D DD E F G
Inches 34 to 36 35 to 37 36 to 38 37 to 39 38 to 40 39 to 41 40 to 42 41 to 43

Band 36

(Inches 33 to 36)
Cup A B C D DD E F
Inches 37 to 38 38 to 39 39 to 40 40 to 41 41 to 42 42 to 43 43 to 44

Band 38

(Inches 36 to 39)
Cup A B C D DD E
Inches 39 to 40 40 to 41 41 to 42 42 to 43 43 to 44 44 to 45


Single Letter Size Bra

30 32 34 36 38
A XS S M L XL
B
C
D S M L XL
DD
E M L XL
F
G L XL

 

Single Letter Size Bra

Size Band Inch Bust Inch
XS 24.0 to 29.1 29.9 to 33.1
S 24.0 to 31.5 32.3 to 35.4
M 24.0 to 33.9 34.6 to 37.8
L 26.4 to 36.2 36.6 to 40.2
XL 28.7 to 38.6 39.0 to 42.5

 

Brief Size Chart

Size Waist Inch Hips Inch
XS 23.2 to 26.0 34.3 to 37.0
S 25.6 to 28.3 36.6 to 39.4
M 28.0 to 30.7 39.0 to 41.7
L 30.3 to 33.1 41.3 to 44.1
XL 32.7 to 35.4 43.7 to 46.5

 

Bodysuits

Size Bust Inch Waist Inch Hips Inch
XS 29.9 to 33.1 23.2 to 26.0 34.3 to 37.0
S 32.3 to 35.4 25.6 to 28.3 36.6 to 39.4
M 34.6 to 37.8 28.0 to 30.7 39.0 to 41.7
L 36.6 to 40.2 30.3 to 33.1 41.3 to 44.1
XL 39.0 to 42.5 32.7 to 35.4 43.7 to 46.5
If between sizes, take the size down for a firm fit or the size up for a relaxed fit.

International Conversion Chart

AUS / NZ USA UK EU, CHINA, JAP, HK, KOREA FRANCE, SPAIN, BELGIUM
8A 30A 30A 65A 80A
8B 30B 30B 65B 80B
8C 30C 30C 65C 80C
8D 30D 30D 65D 80D
8DD 30DD 30DD 65E 80E
8E 30DDD 30E 65F 80F
8F 30DDDD 30F 65G 90G
8G 30G 30FF 65H 90H
10A 32A 32A 70A 85A
10B 32B 32B 70B 85B
10C 32C 32C 70C 85C
10D 32D 32D 70D 85D
10DD 32DD 32DD 70E 85E
10E 32DDD 32E 70F 85F
10F 32DDDD 32F 70G 85G
10G 32G 32FF 70H 85H
12A 34A 34A 75A 90A
12B 34B 34B 75B 90B
12C 34C 34C 75C 90C
12D 34D 34D 75D 90D
12DD 34DD 34DD 75E 90E
12E 34DDD 34E 75F 90F
12F 34DDDD 34F 75G 90G
12G 34G 34FF 75H 90H
14A 36A 36A 80A 95A
14B 36B 36B 80B 95B
14C 36C 36C 80C 95C
14D 36D 36D 80D 95D
14DD 36DD 36DD 80E 95E
14E 36DDD 36E 80F 95F
14F 36DDDD 36F 80G 95G
14G 36G 36FF 80H 95H
16B 38B 38B 85B 100B
16C 38C 38C 85C 100D
16D 38D 38D 85D 100E
16DD 38DD 38DD 85E 100F
16E 38DDD 38E 85F 100G